Since we were a start-up on a limited budget, I had done most of the PR on my own for the original game. When the product development stage is over and the game is in production, then it’s all about marketing, PR and brand awareness. Developing the Family Edition was so much fun because I was able to use my personal experience as a mom and former teacher to help make the game enjoyable for both kids and adults. We wanted a mixture of word play, current events and pop culture and I would wake up with new ideas for phrases that I dreamed about during the night. I spent most of my time reading, selecting and organizing phrases submitted by our writers, then editing and tweaking the phrases, and finally creating new content using ideas/themes inspired by everyday life. When we were in the product development stage for the Family Edition, I lived (and dreamed) in phrase cards-there are 450 in the game.
My typical day varies depending on the time of year and what we’re working on. What does your typical day look like and how do you make it productive? We both feel incredibly lucky that we get to help people laugh for a living. Tim and I run the company together and we are self-published. Utter Nonsense is based in Chicago and the games are made in Battle Creek, Michigan. We heard from several people that they loved the game, but wished they could play with their kids, so Tim and I developed the Family Edition, which was released in June 2017 and is sold exclusively at Target. The original version has become a successful adult party game and is best suited for ages 18 & up. It was funded on Kickstarter in August 2014. My brother, Tim, and his friend, Dave, created Utter Nonsense: The Inappropriate Accent Game, which we’ve just updated and rebranded as Utter Nonsense: Naughty Edition. Where did the idea for Utter Nonsense come from? Shannon is passionate about play-based learning and would like to develop more games for children in the future.
She previously worked in higher education at Valparaiso University, has a background in international studies and has lived in several different countries. Leveraging her experience as a mom and former teacher, she managed the development of the newest version, Utter Nonsense: Family Edition, with her brother Tim. As a result of her self-taught PR efforts, Utter Nonsense caught the attention of a buyer at Target, leading to its distribution in all 1,800 stores nationwide. Shannon Swindle is Partner & Director of Operations for Utter Nonsense, overseeing marketing and strategic partnerships for the company. Surround yourself with people who you respect and admire.
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